An average of 14,800 people searched for “What is Content Marketing?” every month in 2021, according to the State of Content Marketing (2022) report by Semrush. This was a 22% increase from the previous year.
In addition, in their 2022 State of Content Marketing report, HubSpot reported that 90% of businesses that use content marketing to increase sales, raise brand awareness, and generate leads, will continue investing in Content marketing. Another 66% plan to increase their content marketing budget this year.
What do these stats tell you?